Are there any specific philosophies that are important to you or your work?
Yes. I believe that sustainability is a primary concern for our immediate future. In creating any business, I knew that promoting recycling, little-to-zero waste, and conscious consumption needed to be a foundational part. BROOKE WADE is a realization of that, a line of handmade wooden homewares crafted only from found, foraged, and reclaimed wood.
From a product standpoint, BROOKE WADE embodies investment in organic, waste-free materials, and the conscious choice to purchase one beautiful, expertly made thing and keep it for a lifetime of use. From a brand standpoint, I really want to celebrate authenticity, boldness, and urban life. Rather than promoting a false, escapist world of "simple" living in rustic, woodsy locales, the brand embraces the built-in sustainability of urban living—walking, cycling, riding the train, living in small spaces close to other people, choosing to have less.